David Williams, VP transactional business – Schneider Electric UK & Ireland says the future is in hands of electricians.
With innovative smart home technologies, a desire for greener homes and offices, and the emergence of more energy conscious prosumers’ the role of the electrician is changing at a fast pace. And with this change comes the need to upskill and evolve in order to maintain and/or grow a profitable electrician-based business.
Over 100,000 additional electricians will be needed by 2032 according to the most recent UK Trade Skills Index, which describes the skills gap engulfing the construction industry as "alarming." As diverse work opportunities increase, so does the demand for electricians with new and evolving skill sets.
Electricians are at the forefront of the new energy landscape. Staying ahead requires a constant stream of information and training to upskill. To become an ‘electrician of tomorrow’, they must embrace several key aspects crucial for success in the rapidly evolving industry: education, government regulations, net-zero targets, EV/PV technologies, and how to effectively manage the extra energy load requirements of new technologies. Remaining proactive in the quest for new projects and knowledge is essential to capitalising on this tidal wave of new opportunities.
Leading the charge of the EV/PV revolution
The energy industry has completely changed with the rising popularity of electric vehicles (EVs), giving electricians a chance to take the lead.
Electricians can offer the EV industry professional advice on infrastructure, installation, and maintenance for charging stations. By working with automakers and EV charging station manufacturers, electricians can become a reliable part of creating a robust EV charging network in the UK.
In the PV segment, electricians can showcase their expertise in solar panel installations and integration with smart home management systems, ensuring energy is used and stored at optimal times. Solar energy is a key component of a more sustainable energy future, and electricians can play a pivotal role in bringing clean energy solutions to homes and businesses. This also extends to the management of the added electrical load arising from the growing adoption of electric vehicles (EVs) and renewable energy sources.
Overload management: inventive panels and customer education
The issue of controlling the additional load on electrical grids posed by the growing use of EVs and renewable energy sources needs to be addressed by electricians. Smart panels and electric vehicle supply equipment (EVSE) together can improve energy use while maintaining grid stability.
Electricians should be knowledgeable about advanced load management systems and energy storage solutions. By offering comprehensive consultation on the benefits of smart panels and energy-efficient practices, electricians can empower users to make informed decisions about their energy usage.
Consumer education is also paramount to driving the adoption of sustainable solutions. By discussing options with developers and businesses when quoting, electricians can grow awareness of the advantages of net-zero energy consumption and how they can be achieved through EV technologies and smart panels.
Thinking outside of the (fuse)box
An effective marketing and web presence is a powerful tool for electricians to reach and engage with potential clients. The cornerstone of marketing success lies in a well-optimised business website. By deploying keywords and local SEO strategies, electricians can improve their visibility in online searches. Social media platforms, such as YouTube, Instagram and even TikTok, can also facilitate direct interaction with customers, showcasing successful projects, answering questions, and receiving valuable feedback. Emphasising professionalism, customer reviews, and user-friendly website navigation can further boost the credibility and appeal of the business.
Nailing a good social media strategy as an electrical business can turn traditional resources, usually long-form and wordy, into short, digestible content that illustrates the interesting work that electricians do daily. It’s small things like this that will help the industry to step into the next age.
Embracing the future and giving the electricians of tomorrow the power they need
Ultimately, electricians should welcome new technology and the specialised skills required if they want to remain ahead of the curve. By investing in new software tools, electricians can streamline project management, automate processes, and improve overall efficiency. By actively seeking out accreditations for low-carbon technologies like solar panels, heat pumps, and EV charging stations, electricians can also meet the growing demand for sustainable solutions.
The journey to becoming tomorrow's electrician requires a comprehensive approach, including ongoing education, flexibility with evolving regulations, proficiency in EV/PV technologies, innovative load management, and educating consumers for energy-efficient homes. Those electricians embracing these facets will excel in the dynamic electrical industry, shaping a sustainable future.