Six months after launching its new Partner Program, Abloy UK is celebrating a strong uptake, with a growing network of installers and integrators joining the initiative to strengthen their technical expertise, win new business, and deliver a better service to their customers.
Created to build closer, more collaborative relationships with security professionals, the Abloy Partner Program has already welcomed over 30 partners from across the UK, with members actively engaging in technical training, project registration and joint business development activities.
The program provides partners with access to Abloy’s premium portfolio of mechanical and electromechanical locking solutions, alongside dedicated commercial support, technical expertise, lead generation opportunities and marketing resources.
Over the past six months, partners have also taken advantage of tailored training delivered through the Abloy Academy, helping them expand their knowledge of the latest security technologies and confidently specify, install and maintain high-security access solutions.
The program is built around four core principles that underpin every partnership. These include ‘delivering a premium experience through high-quality products and expert support, acting as trusted advisors with over a century of security expertise, becoming stronger together through collaboration, and remaining responsible by nature by promoting sustainable and ethical business practices.
The program’s project registration scheme and dedicated support from regional sales and program managers have also enabled partners to identify and secure new business opportunities.
Johnathon Dale, partner program manager at Abloy UK, said: “The response to the Partner Program has exceeded our expectations. From day one, our aim was to create something that genuinely helps our partners grow their businesses, rather than simply offering another basic supplier relationship.
“We’ve seen fantastic engagement from businesses that recognise the benefits of combining our renowned products with ongoing technical training, specification support and collaborative business development.
“Our partners are experts in their own right, and our role is to provide the tools, knowledge and support that help them stand out in an increasingly competitive marketplace.
“Whether that's through training, technical guidance or collaborative marketing, we're committed to helping them succeed because when our partners grow, so does the value we can collectively deliver to customers.”