IoT start-up Gooee is attending EuroShop, where delegates, visitors and exhibitors are able to experience its ‘full-stack’ IoT ecosystem as the first manufacturer previews a Gooee-powered IoT platform for lighting.

Aurora Lighting is demonstrating AXiO for the first time at EuroShop. By using Gooee’s technology to connect to the IoT, AXiO is set to significantly enhance retailers’ business intelligence and therefore revenues, providing real-time data on a specific environment via lighting.
Jan Kemeling, chief commercial officer, Gooee, explains: “To see luminaires designed specifically for Gooee’s IoT lighting ecosystem is a significant milestone for Gooee, and we are excited to see reactions from retailers.
“With more than 30 partnerships now established with lighting manufacturers, we expect there to be little short of a revolution in the retail industry, thanks to Gooee inside,” he adds.
Neil Salt, managing director of the IoT division and chief marketing officer at Aurora Lighting, says: “By designing and creating a lighting platform powered by Gooee, an Aurora network of lighting is not only generating incredible visual and stimulating physical displays but valuable data and consumer insights for the retailer.
“Now decision makers have the ability in real-time to enjoy clear information based on timely trends that they can use to create even more value and advantage; for example, creating special offers to enhance a product’s sales,” he concludes.