Cisco has been selected by Swindon Borough Council (SBC) to help improve transport services. In partnership with Davra Networks, Cisco will work with Swindon Borough Council to gather and analyse real-time data from sensors and data sources to improve mobility and safety across the town, reduce congestion and improve traffic management.

Councils are under growing pressure to find long term solutions to the issue of traffic congestion, which it is predicted could cost the UK more than £300bn over the next 10 years. Funded by the Department for Transport (DfT), Cooperative-Intelligent Transport Systems (C-ITS) and Smart Infrastructure Competition, the project will look to improve traffic management on key routes in the town by providing real-time traffic information to the people of Swindon and delivering updates to commuters in their vehicles to enable them to avoid congestion.
Supported by an initial deployment of Cisco solutions, including a number of elements of the Smart+Connected Cities portfolio, the project will also aim to give live updates to fleet managers, allowing the prevention of delivery delays that can also impact “just in time” manufacturing processes, ensuring the continued growth of this sector in Swindon.
“Unlocking congestion on our roads has tremendous opportunity to improve productivity in the UK and technology, specifically digitisation, has a key role to play in helping solve this age old challenge. As a company, we are committed to the development of Smart City projects and as such, we are delighted to have been invited by Swindon Borough Council to help them provide a better experience for road users,” comments Scot Gardner, chief executive, Cisco UK & Ireland. “We look forward to seeing the project evolve, highlighting the impact smart technology can have on people in Swindon and hope to see similar programmes rolled out in every town and city within the UK and beyond.”