Pointr, has joined Siemens Xcelerator - a digital platform designed to support the digitalisation of industry and infrastructure in the UK and overseas.
Pointr provides digital indoor mapping services which enable intuitive location experiences across shopping centres, hospitals and campuses to connect people with buildings, at scale.
The business has its AI-driven mapping software implemented in over 5,000 buildings, including Harrods in London, which integrated Pointr’s mapping technology into its Mobile Store Guide.
Pointr’s mapping and wayfinding solution enables visitors to navigate buildings using smartphones or tablets. With location analytics, building operators better understand how visitors interact with the space and use the analytics to create tailored experiences for every visitor - improving building operational efficiency and sustainability.
Siemens Xcelerator is an open business platform that is designed to accelerate digital transformation. It includes a curated portfolio of internet of things (IoT) enabled hardware, software, and digital services from across Siemens and certified third parties; and an evolving marketplace where customers can access products and services from Siemens’ ecosystem of partners and developers.
Steve Goldspink, head of business development at Siemens, said: “Xcelerator was created in recognition that no single organisation can tackle the overarching digitalisation challenge that our industries face. Its aim is to accelerate transformation by combining the digital and real worlds, enabling a new age of collaboration, where likeminded experts and innovators can work together on problems, no matter where they are based. It’s exciting to welcome Pointr to our Xcelerator ecosystem of partners.
“The business is a true expert in supporting customers and providing accurate and innovative location services for a wide range of facilities. Its team will create huge value for customers around the world in solving their digital challenges.”
Tal Rotman, VP of partnerships at Pointr, said: “Digitalising location services is key for businesses and campuses to create immersive location experiences, enhance sustainability, and improve their operations in their physical space.”
“We’re excited to partner with Siemens who offer the latest and most innovative solution technology. Being a member of Siemens Xcelerator will enable us to tap into a global network of businesses where we’ll be able to support and redefine the digital wayfinding industry.”