Exclusive distribution of 55” 4k Smart TV that morphs into a picture when not in use.

Exertis, a leading distributor of technology products for the retail, B2B, and mobile markets, has announced that it has an exclusive agreement with Samsung to market the 55” Samsung Frame 4K HDR TV that morphs into a piece of art when not in use. The Frame includes a free gallery of professionally curated art with over 100 pictures from 10 different genres including landscapes, action, architecture, still life, patterns, wild life and urban abstract.

The Frame

The Frame was developed in collaboration with Swiss designer Yves Behar and has an “Art Mode” which is seamlessly activated when the TV is in power saving mode or when its built-in motion sensor detects a lack of movement in a room. It utilises an “invisible” connection cable, “zero-gap” wall mount, that sits the panel flat against the wall, and a choice of frame surrounds including walnut, oak and white that attach magnetically to the screen so that the Frame resembles a picture. Customers can subscribe to an ever-increasing library of established and emerging artists or upload and display their own photos. Light sensors can adjust the image on the screen so that it blends in with the surroundings and pictures can even be updated, and changed via an app on a smartphone.

Caroline Hope, Exertis general manager, consumer said, “We are delighted to be able to offer this innovative TV that has all the standard smart TV features yet creates a realistic illusion of a picture when not in use. It will appeal to the design conscious consumer and other vertical markets like boutique style hotels.”

The Samsung Frame also comes with four HDMI ports and three USB ports.