IFS has announced a new pricing model that it says fundamentally changes how enterprise AI is bought and deployed. With this announcement, organisations will now have the freedom to deploy Industrial AI wherever it creates value, without constraint, and without the fear of escalating costs.
IFS is disrupting enterprise software pricing models, that traditionally price ‘per user’. By moving away from user-based licensing to a model grounded in operational reality, IFS is enabling customers to pay by assets, rather than users. For example, for an energy company managing 400 offshore assets pays based on those 400 assets rather than the 12,000 people and machines that need to access the data.
The model aligns software investment with the operational assets customers manufacture, manage, and maintain, such as vessels, components, infrastructure, or production assets. The result for IFS customers is predictable costs that align with operations, enabling projects to expand and enterprises to grow without the constraints of user-based licensing.
The move will force the broader industry to rethink how it packages and prices software.
Mark Moffat, CEO, at IFS, said: “This is a clear message to our customers: rather than rationing users, IFS wants you using AI everywhere you can to create value. Our customers should not have to choose between automating their operations and controlling their software costs. This progressive move on pricing removes that trade-off entirely. We're not pricing the workers. We're pricing the work."