Legrand has unveiled a new Commercial AV go-to-market strategy to better serve its U.S. commercial integrator customers through the recently formed Legrand AV Division.
This new launch bplays to the strengths of its Commercial AV brands while leveraging an expanded sales team structure to help customers solve their AV integration challenges. At launch, customers will benefit from one go-to resource for all brands backed by a strong team of product specialists, additional inside sales support, channel experts and a group dedicated to driving sales leads to our customers. It also allows customers to leverage the collective strength of Legrand's scale, and take advantage of the expanded portfolio of products and customer experience efforts across the company — all to ensure an amazing AV experience.
"Legrand is committed to serving the professional AV industry and we're continually working to improve how we go to market in an effort to be the easiest partner to do business with. As we've continued to add brands to our portfolio, we realized it was causing complexity for our customers. That's why we have been diligently gathering customer input, evaluating our markets and benchmarking successful models to ensure we are meeting their needs. We are excited to officially put this strategy into action in the coming months. We truly feel that we will be a better partner by building a sales and marketing structure that more closely aligns with our customer's needs," said Steve Durkee, SVP/GM, Legrand AV Division.