AI-powered lighting is already reshaping the retail landscape, turning store environments into dynamic, customer-focused spaces that drive engagement and enhance shopper experiences. BEIS Strategic Consultancy is championing smart lighting technology as a pivotal force in creating retail environments that are not only functional but also highly desirable.
The integration of artificial intelligence (AI) into lighting systems enables retailers to fine-tune the shopping experience at a whole new level. By adapting lighting conditions to suit various factors, such as customer behaviour, mood, and even product categories, AI-enhanced lighting delivers benefits that go beyond aesthetics. Human-centric, automated lighting solutions have been shown to make customers feel more comfortable, encourage them to browse longer, and positively influence purchasing decisions.
These advanced lighting solutions have the inbuilt technology to understand the item that is being illuminated and automatically change the composition of colour temperature to maximise the effectiveness of the display. All of this happens in real-time, without the need for complex control system infrastructure. Retail outlets like department stores, which regularly change displays, can particularly benefit from perfect lighting at all times.
Michael Burdon, CEO of BEIS Strategic Consultancy, commented, “AI-powered lighting is set to be a game-changer for retail. From creating a welcoming atmosphere that makes customers feel at ease to showcasing products in the best light possible, AI-driven lighting helps retailers build spaces that attract and retain customers.”