Prime Light has revealed its new brand as part of ambitious plans to double the size of the business within the next three years.
The rebrand reflects the company’s ongoing commitment to becoming a true component solutions provider for the lighting industry, emphasising the organisation’s vast product portfolio and dedication to delivering market-leading solutions and services for its customers.
The striking new identity, which has been introduced across corporate and customer-facing content, features constant circle emblems to represent the company’s holistic and complete approach to the lighting industry.
As part of Prime Light’s wider strategic plan, the company is investing in growing its product portfolio, as well as its sales resource, with plans to double the UK-wide sales workforce throughout 2020.
An emphasis will also be placed on delivering a broad range of new products and services for specialist areas of the market, with significant growth forecasted in emergency lighting and lighting controls.
Commenting on the company’s strategic plans and rebrand, Russell Parr, sales and marketing director at Prime Light, said: “Our new brand exemplifies the evolution of our company as a true component solutions provider. Without a beginning or an end, the circle is a constant emblem, and for Prime Light means a constant and continual improvement across products, solutions and services, to ensure the business remains a true partner to our customers and suppliers.
“The business has grown consistently in its 28 year history, and we strongly believe our vision, and continued investment in the business, will ensure we continue to deliver for our growing portfolio of customers.”
From components for luminaires, to complex lighting control installations, London-based Prime Light’s stellar reputation has been built on a market-leading product range and extremely high level of customer service.